Our flagship boutique is located in Ham Yard Village overlooking Firmdale’s award-winning Ham Yard Hotel. Brummells of London can be found nestled in the cobbled courtyard of this bespoke, boutique community - home to brands showcasing the best in modern British style.
Our store is where our pursuit of the extraordinary comes to life. The boutique is designed around our signature emblem: the pineapple. Once a rare and exquisite item, hand-picked from exotic locations around the world, the pineapple embodies the ethos of how we see our products.
In partnership with two of London’s leading design agencies and a specialist artisan metal foundry, Brummells of London has produced a bold and singular design for their new boutique store. Framed around a bespoke brass and American black walnut veneered pineapple.
The curved walls, mimicking the organic shape of the pineapple, share the same textured pattern as the ‘skin’ of the central unit. The conceptual retail space is designed to showcase the rare and exquisite.
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