Putting form and function in a bottle, Anthony Skincare is a game changer in the men’s grooming market, giving you the ability to look well groomed with efficiency.
Men’s skincare went through a 20th century blip until former US real estate developer Anthony Sosnick got involved. His mantra appears to be ‘if you want something done properly, do it yourself,’ and that’s exactly what he did when finally getting fed up with the dearth of high quality skincare products for men on the market.
Anthony set his heart on turning the men’s grooming industry around and in doing so established his skincare line in 2000. The goal was to provide head to toe personal care using natural ingredients alongside the latest technology. The key was to design products that were easy to use, had targeted results and were simple at every level. They’re developed for men, but invariably, they’re borrowed by women because of their effective but luxurious feel.
From travel products to age defying facial routines, their highly commended facial scrub to a combined hair and body wash with the scent of eucalyptus and sage to wake you up in the morning, the Anthony skincare line has been carefully considered by a real person wanting to make a real change.
Meanwhile, Sosnick’s life reads like a storybook of idealism. In addition to his business, he’s an art collector, musician and a humanitarian, supporting Facing History and Ourselves - an international educational and professional development organisation working to promote the development of a more humane and informed citizenry.