We make a lot of choices. Everyday. Infact, life is built on choices, wouldn’t you say? From the food we eat to the clothes we wear, to the company we keep. Our choices tell people who we are, what we believe in and how we want to live our lives.
When it comes to beauty and skincare, Brummells believes everyone deserve a choice about what we put on our bodies. Our skin is our largest organ and it absorbs whatever we put on it.
Over the years, Brummells has learnt a lot about ingredients and we feel passionate about putting together a collection of products that are non-toxic, free from synthetic chemicals and artificial ingredients.
The rapid growth in the natural and organic beauty sector can be both exciting and confusing.
Whilst there are increasingly more and more organic and natural brands to choose from, there is also a lot of greenwashing! Did you know a brand currently labelled as organic doesn’t actually have to meet any criteria?
As a result we've created the ‘Brummells Clean Collective’ - a hand picked selection of the highest performing natural and organic beauty brands available who use only the cleanest/safest ingredients whilst still delivering on results; brands who take a sustainable approach to their products, all the way from sourcing right through to their packaging and most importantly, ones who create products that feel like pure indulgence, without compromise.
The brands we have chosen for the Clean Collective meet our own self-imposed high standards (read the full list of criteria and ingredients we look to avoid here) and who work with trusted certifying partners to provide clarity, trust and reassurance when choosing an organic or natural product.
We encourage you to look for the logos such as Soil Association Organic, COSMOS and Ecocert, but for those who are simply short on time or loathe reading ingredients lists, you can relax and trust that we've done the heavy reading and in depth research for you.
Brummells originally set out to bring people a carefully curated collection of high end, high-performing products - we honestly hadn't imagined anything like the Clean Collective when we first opened our doors. But the more we’ve learned, the more we feel everyone should have a choice when it comes to their skin. After all, what we choose to put on our bodies can be just as important as what we put in them.
We’re not interested in stocking every organic or natural product available. We pride ourselves on discovering and curating only the best products with a unique story to tell.
We look at the ingredients. In the Clean Collective, you won’t find synthetic fragrances, phthalates, parabens, petrochemicals, SLS, PEGs and microbeads to name a few. The products will never be tested on animals and will be free from GMOs. We use certifying
bodies such as COSMOS and Soil Association to guide us. If you have some time and really want to geek out, you can find the full, ever evolving list of ingredients we avoid here.
Efficacy! Does it work? As you know, we don’t do crunchy at Brummells. And we don’t believe that clean means compromise. We only select products that perform.
But it doesn’t end with what’s inside… in fact, the ingredients are just the beginning. We only select products that we are genuinely passionate about. The ones we want to tell our friends about! We want to know how the brand journey began, what are their values, how do they source their ingredients, what drives them? Essentially, why are they special?
It’s what’s inside that counts! We know, but we also want products that look good enough to display on our bathroom shelf. We want products that look as good on the outside as they are on the inside.
We want to help you find the best products to suit your values and lifestyle, without you having to go all Sherlock on us. Transparency and trust are a core part of the Clean Collective… To make it easy, we’ve given the Clean Collective it’s very own wooden shelf backdrop, made from sustainably sourced British ash.
(COMING SOON) Simply use the available filters to select Clean Collective and then add any other attribute (vegan, organic, natural, haircare, men’s) to find the products that you’re looking for.
We look forward to sharing the Clean Collective with you.