Brummells rewards you - earn loyalty points as you shop Shop Now!


Brummells Rewards You!

Loyalty. It is never given lightly. We know this and we cherish yours. We want to give something back to all of our customers for your continued loyalty and patronage. We believe that you are all exquisite and this one is on us. Enjoy!

Shop. Earn 5%. Spend!

Shop for your favourite products - online and in our London shop - safe in the knowledge that you are earning money back with every purchase you make. You can spend as little or as many of your points, as you want, whenever you want.  

How to Spend Your Points...

In Store

When in store, simply ask to spend your points when making your purchase and we will apply your points to your purchase.


Login to your account > add item(s) to your bag > click on 'MY BAG' (top right) > scroll down to 'Spend your points' click to open > move the slider to select the amount of points you want to spend > then click on button 'click to spend points'. You can then move on to 'CHECKOUT SECURELY' as normal. Remember to select your samples!

You can log into your account by clicking on ‘MY ACCOUNT’ in the top right of your browser (or on mobile via the menu in the top left). Remember you can use the quick purchase feature in your My Account area to select recently purchased items, to save time browsing.

The Nitty Gritty:

  • You will receive 5% of the value of products purchased in reward points
  • For example, a £100 purchase will earn 500 points = £5.00
  • You will not earn reward points on the cost of shipping
  • For online orders points will be added to your account once your order is despatched to you
  • Orders made in store, points will be added to your account within 24hrs
  • Points value of each product is displayed on the product page 
  • Allocate and spend your points on the 'MY BAG' page
  • You must be logged in to spend points
  • 1 point = 1 pence redeemable at Brummells of London against product purchases only 
  • Points can be redeemed online at and in store (7 Denman Place, London W1D 7AH)
  • You can check your balance of points by logging into your account online
  • Certain promotions or sale items might be excluded from the programme. Please refer to the terms of specific promotions